During lockdown we asked people to wash their hands of procrastination and join the the inside project. After all, we finally had the time we needed to work on our creative side projects projects. Right?
The sideproject made it their mission during lockdown to stockpile the best of creativity in quarantine and curate them into one online exhibition. Allowing creatives to get their passion projects out there without getting out there.
See all the work here: www.theinsideproject.org
Females fill only 36% of creative departments in Ireland* and only a handful of those have made it to Creative Directors roles. This is not new news but Dublin’s female creatives are getting pretty bored of it. So together, the women of advertising have decided to take action.
A collective of creatives women from Dublin’s ad agencies have come together to show support for each other, in what is a challenging and male-dominated industry. Launched on International Women’s Day, ‘Concepts + Cailíní’ has formed to prompt; open discussion, informal mentoring and creative collaboration.
The talent and skills are available, with many women studying creative subjects, but there so few are working full-time in the industry. There is a need for a space especially for female creatives to get together and celebrate each other’s achievements and feel supported by their peers. Self-doubt can be a creative killer and that’s why we embrace open chats, where experiences can be shared and advice can be given. Some ‘Concept + Cailíní’’ members are the only woman in their entire department.
So instead of being competitive, we’re complimentary. We are celebrating each other’s achievements and encourage pride in our accomplishment. In the absence of female leadership, we are going to be our own role models. We are forming this collective to support and encourage each other. We will be our own role models, support each other and create the next generation of female CDs.
Stand Up For Your Mental Health
The IAPI Cannes Young Lions competition takes place over one weekend. During those 48 hours creative teams of two compete to create a piece of work for a charity. It’s an intense two days from brief to concept, script, props, location, casting, shooting and editing.
The 2019 charity was Lust for Life, a mental health charity who were frustrated by the current Irish Mental Health System . TA system which is inadequate. A system failing us. A system killing us. With this piece we are educating viewers that it is harder to get help than you think. Ireland’s Mental Health Support Services are a joke and we are done laughing.
This stand-up routine is designed to disrupt and confront viewers with brutal honesty and a real human story.
A stand-up routine moves from humorous to a more serious tone. We use crowd laughter as a creative device to create an uncomfortable contradiction - showing how inappropriate and disrespectful our mental health services are to those in desperate need of help.
As he continues, we can hear the emotion build in his voice. We are showing a moment of real crisis and the frustration that comes with waiting. We are then snapped back to reality as the stage match cuts to real life setting.
Fashion Forward
The IAPI Cannes Young Lion is a weekend where creatives under 30 compete to produce a piece of work for charity within 48 hours. The 2018 Cannes Young Lion Brief was for the charity ENAR Ireland, a charity dedicated to eradicating racism in Ireland. We decided to speak to the audience from a space where they are accustomed to seeing racial diversity - a fashion ad. Fashion brands will use ethnically diverse models in campaigns to show they are progressive or culturally relevant. The film piece was specifically designed for cinema taking advantage of the surround sound. We hear an audience member react to the ad with a racist comment. We then see the model and fashion ad spring back into life in response.
